Hallmark launches video-enhanced greeting cards

GaryPageau

Hallmark Cards, Inc. launched a hybrid greeting card called Hallmark Video Greeting Cards are Hallmark cards giving users a way to easily add a personalized video to the card. (This is certainly not a new idea, as companies like CEWE have offered videos linked to QR codes in their popular photobooks for many years.)

“We are excited to introduce our customers to this new way of sending messages of joy, care, love and encouragement through personalized videos,” said Lindsey Roy, Hallmark’s chief marketing officer. “Whether a birthday, holiday, or special occasion, our customers can now find the perfect Hallmark card to help them connect with their loved ones through an experiential and immersive, digital and tangible way that can be replayed and revisited for years to come.”

Here’s how it works:

  • After choosing a Hallmark Video Greeting card, the user scans the code on the back with a smartphone.
  • Users can add a name, select a song or attach photos and videos with a message.
  • Additional content from others can be added, through a unique URL.
  • Once all the content is uploaded, Hallmark stitches the photos and videos together into one video.
  • When the recipient receives the card, they scan the code in the card to view, download and share the video on social media and through direct messages.

Hallmark Video Greeting Cards are available on Hallmark.com, in Hallmark Gold Crown Stores, and other retailers. Hallmark is also offering a digital-only option on Hallmark.com where personalized Video Greetings can be customized and sent electronically via email, text, or social media.

“This personalized outreach blends the digital and physical connections our consumers want and helps them share their special message with their loved ones on their big day, or just because, to create the Hallmark moment they expect from us, but in a brand new way,” says Roy.

Earlier this year, Hallmark introduced Sign & Send, a technology allowing people to add their personal handwriting to a Hallmark card, address an envelope, stamp, and send the card using only their phone.